Associate Director, Domestic Marketing and Recruitment

Langara College

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February 10, 2021
Vancouver, British Columbia, Canada
Job Type
Annual Salary
Hours per Week
Closing Date


Reporting to the Director, Langara Global, the Associate Director, Domestic Marketing and Recruitment is a senior member of the Langara Global Marketing and Recruitment team. Working collaboratively with the Marketing and Recruitment team, the Associate Director, Domestic Marketing and Recruitment undertakes a range of marketing activities within British Columbia and across Canada toward the recruitment of Canadian students to increase enrolment within the portfolio and to support the achievement of enrolment targets. The scope of responsibilities includes developing a Domestic Student Marketing and Recruitment Plan with the aim of helping achieve set domestic student enrolment targets across the college and for specific programs within the Academic Faculties and Continuing Studies. This position will be responsible for identifying and developing Canadian partnerships and pathways with public and private high schools and other institutions for the purpose of student recruitment and working with high school counselors to promote Langara to prospective students across Canada. The Associate Director will have oversight of agreements and contracts with Canadian partners, government agencies, and other domestic stakeholders, In conjunction with academic departments, this position facilitates the development of Canadian partnerships and other business development opportunities in alignment with the College's goals and objectives. This position also supports strategic enrolment management and student success planning by providing advice on new program development, marketability of new and current programs, and sources of appropriate students for programs offered at Langara College.


Education & Experience:

  • Master’s degree in a related discipline, such as Business Administration, Marketing Management, Communications, or Higher Education field.
  • Minimum eight (8) years of directly related experience in managing student marketing and domestic recruitment, event management, and strategic alliance development, including administrative and financial management within the marketing portfolio.
  • An equivalent combination of education and experience may be considered.
  • Excellent knowledge of the British Columbia and Canadian education systems.
  • Good knowledge of world geography, history, politics, and current and local affairs.
  • Experience working in a cross-cultural environment.
  • Experience in negotiating agreements in a Canadian setting.
  • Experience providing informational seminars to Canadian students and partners.
  • Experience with issues related to cultural integration and intercultural communication.
  • Experience supervising and managing unionized staff, including hiring, evaluating, and mentoring subordinates.

Skills & Abilities:

  • Effective written and verbal communication skills in English.
  • Superior ability to communicate effectively, both verbally and in writing with students, staff, faculty, government, other college/universities, external agencies, and the general public.
  • Good organization, program research, and design skills to achieve strategic objectives.
  • Strong interpersonal skills and the ability to work effectively with a wide range of constituencies in a diverse community.
  • Ability to establish good working relationships with other administrative, employees, faculty, staff, students, and the public.
  • Ability to work with people from diverse backgrounds, interests, and abilities.
  • Exceptional ability to foster a cooperative work environment.
  • Ability to develop and manage staff, including organizing, prioritizing, and scheduling work assignments.
  • Superior ability to make sound decisions by exercising judgment, diplomacy, tact, and discretion in a high pressure, high volume environment with changing and conflicting priorities.
  • Extensive interpersonal, organizational, analytical, and problem-solving skills.
  • Excellent presentation skills.
  • Strong information literacy and computer skills.
  • Superior ability to develop, interpret and apply College, government, agency, and departmental policies, procedures, and guidelines.
  • Ability to exercise a high degree of confidentiality.