Executive Director, Marketing and Communications

Vancouver Community College

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May 29, 2024
Vancouver, Canada
Job Type
Annual Salary
$143,800 - $220,550 Annual Salary Range based on 1.0 FTE
Hours per Week
35 hours per week


Chemistry Consulting Group is hiring an Executive Director, Marketing and Communications,
on behalf of our client Vancouver Community College (VCC), a dynamic public sector organization
based in Vancouver, British Columbia.

• A collaborative and support team environment
• Autonomy in this role
• Highly competitive total compensation package
• Extended health, medical and dental benefits
• Defined Benefit Pension Plan

Reporting to an executive member, the Executive Director, Marketing and Communications is a
key member of the senior leadership team, guiding the marketing and communications team to
successfully carry out its initiatives. This position takes the lead in defining and developing
marketing and communications innovative strategies and oversees the implementation of these
strategies. By promoting the organization’s brand amongst internal and external stakeholders, the
incumbent will enhance and elevate visibility and reputation locally, nationally, and internationally
in an exciting time of growth and expansion.

Knowledge and Skills

• Attention to detail is essential.
• Excellent leadership skills with a successful track record of accomplishing strategic and
operational goals and objectives.
• Demonstrated success in developing and managing successful marketing campaigns,
advertising, social media, and communications plans.
• Proven ability to plan, schedule and direct employees in a deadline-driven environment in
which all team members optimize resources, have an eye for detail, and consistently meet
deadlines and project requirements.
• Demonstrated ability to build a customer-focused team of subject matter experts who take
pride in collaborating with their team and colleagues to attain the organization’s goals and
• Strong understanding of and experience with digital marketing, responsive websites, online
advertising, SEO/SEM, mobile marketing, email marketing, social media, and its effective use.
• Outstanding oral and written communication skills; extensive background writing speeches
and briefs at the executive level.
• Strong management skills; calm and professional under pressure.
• A solid track record of dealing effectively with the media and serving as Media Spokesperson.
• Proven track record of positively raising an organization’s profile.
• Strong team player with a high level of emotional intelligence.
• High level of business acumen.
• Enjoys working in the political arena and has successfully built and maintained relationships
with a broad range of stakeholders.
• Creative and capable of delivering a high-quality product with a limited budget.
• Committed to providing exceptional customer service.
• Ability to manage multiple and changing priorities with competing deadlines.
• Experienced in successfully leading major change initiatives in a complex matrixed
• Demonstrated ability to function with a high degree of tact and diplomacy.
• Ability to maintain confidentiality.

Duties and Responsibilities

Strategic Planning
• Informs, shapes and implements the strategic initiatives and operational plans, leading the
strategic planning process for the Marketing and Communications portfolio, and generates
new, innovative and entrepreneurial approaches to contribute effectively to the overall
strategic plan.
• Provides leadership and oversight for areas of responsibility, including service and policy
renewals, strategy development and budget planning in alignment with the organization’s
• Sets goals and objectives for the Marketing and Communications team for all strategic and
operational initiatives for branding and publicity, internal and external communication plans,
special events, stakeholder, government and media engagement.
• Provides oversight and direction to ensure the team delivers on set goals and objectives.

Marketing, Promotion, Brand Management
• Leads the development of branding initiatives and collaborates with the community to interpret
and implement branding strategies.
• Develops and refreshes brand guidelines and ensures these are communicated to the
community on a regular basis. Ensures any shifts in branding unfolds with the appropriate
level of consultation with the community.
• Oversees efforts to create, enhance, and promote the organization’s long-term brand equity,
awareness, image, reputation and market positioning locally, provincially, nationally and
• Provides leadership for marketing and advertising of programs and services through annual
planning, developing and implementing new strategies that support the strategic direction.
• Identifies leading edge opportunities to use innovative marketing strategies and techniques to
advance strategic goals and objectives.

Communications and Public Relations
• Oversees the Public Affairs (Government and Stakeholder Relations and Issues
Management) function, to ensure effective communications with government and other key
stakeholders are reflected within the plans and actions of the organization.
• Provides oversight and guidance to the Communications team in the preparation of
communication materials for media, executive, senior leaders and the board chair.
• Oversees key issues management, media relations and crisis management, staying abreast
of and monitoring rising issues and oversees media relations approach to maximize positive
• May act as a spokesperson when appropriate or ensures expert communication resources
are provided to the appropriate spokesperson within the context of the organization’s
distributed spokesperson model. Ensures leaders have appropriate and consistent key
messaging on a variety of internal and external issues.
• Promotes and advances an innovative digital presence, including effective use of web, mobile
and social media to promote brand awareness and reputation.

Marketing Research
• Oversees primary and secondary research based on comprehensive knowledge, research
and analysis of external factors including: market trends and opportunities, customers,
competitors, demographics, government policy, and economic forecasts. Considers internal
strengths, weaknesses, trends and plans and adjusts marketing activities accordingly.
• Fosters a culture of learning and accountability within the Marketing and Communications
department by using a wide range of sources for market intelligence and developing
departmental standards for analysis and reporting to support decisions through KPIs.
• Remains well-informed of best practices related to marketing and communications strategies
and tactics that incorporate robust digital marketing, responsive website design, online
advertising, SEO/SEM, mobile marketing, email marketing and social media.

Change Leadership
• Serves as a sponsor for change, takes actions to change the culture and direction of the
organization to advance the vision, values, and strategic direction. As a member of the Senior
Leadership team, creates a compelling case for organizational change and inspires others to
become champions of change.

External Liaison
• Represents Marketing and Communications on committees; liaises with associations, outside
agencies, government committees and organizations.

Human Resources Leadership
• Oversees the selection, assignment, training, evaluation, and development of reporting
employees within all areas of the portfolio. Fosters equitable practices and inclusive culture
that attracts and retains key talent. Identifies high potential individuals and developments
leadership for capacity building and succession planning.
• Manages, builds, guides and mentors a highly functioning marketing and communications
team while constantly assessing performance, gaps and opportunities for improvement.
• Delegates appropriate authority to administrators and provides clear expectations,
information, supervision, and support. Grounded in the organization’s values and commitment
to reconciliation, provides collaborative leadership and measured direction to the team in
advancing strategic goals and objectives. Ensures that all strategic and operational initiatives
of the team are completed in a timely basis and carried out consistent with policies and
• Represents the organization, either directly, as a spokesperson, or a senior support in
collective bargaining. Promotes collegiality and synergy with the board, unions, government,
external partners, and other stakeholders in a pan-institutional approach that contributes to
the safe, respectful, and healthy work environment and community.
• Establishes and maintains effective union/management relationships and works with People
Relations and union representatives to resolve problems effectively. May represent
management in complaints and grievances.

Cost Management
• Oversees the development of the operating and capital budget for Marketing and
• Coordinates the consolidation of the Marketing and Communication budgets and ensures
distribution of funds to approved projects and ensures financial project management support
for approved strategic initiatives.


• Master’s degree in business, marketing or communications is preferred.
• Minimum 10 years of senior management experience in the marketing and communications
function, performing at a strategic level.
• Experience in a complex and highly unionized environment is required.
• An equivalent combination of education and experience may be considered.

How to Apply

Diversity, equity and inclusion is a core value for this client, one that is strongly supported and
demonstrated throughout the organization. All qualified applicants will be given fair and equal
consideration regardless of ethnicity, race, sexual orientation, gender identity and expression,
culture, disability, nation of origin, age, or religion.

If your background and experience meet the stated qualifications and you want to take
your career to the next level, please apply by email to hr@chemistryconsulting.ca, citing
Executive Director, Marketing and Communications in the subject line. Please submit a cover
letter, and resume detailing your experience and qualifications, as well as outlining why you are
interested in this position.

We would like to thank all applicants, however only those selected for an interview will be
contacted. No phone calls please.

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